With the proliferation of digital marketing channels, your home builder sales brokerage must have an integrated approach. These strategies can help you attract, convert and engage buyers to increase ROI.
Integrated marketing communications, or IMC, aims to eliminate siloed channels and create a cohesive brand experience for your audience. It does so by strategically aligning campaign content across channels.
Social Media
Integrated marketing is a holistic approach to your marketing efforts that ensures the different parts of your marketing strategy work together.
Having the same branding across all platforms helps build brand awareness, which can boost the success of your other marketing campaigns. This also saves you money because you aren’t duplicating efforts.
Email Marketing
Email marketing is one of the most effective ways in builder sales brokerage to convert prospects into customers and turn one-time buyers into avid fans. It’s a direct line to the customer, gives you access to your data, and allows highly targeted messaging to reach specific audiences at the right time.
Direct Mail
Direct mail is a marketing technique that sends physical products and messages to potential and existing customers. It is a tangible way of reaching out to them. It can be used for various purposes, including lead generation, customer retention, and loyalty programs.
Choose a targeted mailing list to maximize the effectiveness of your direct mail campaign. These lists are filtered by geographic, demographic, and psychographic selection to reach the right audience. They can be rented from list brokers or companies.
Personalization is one of the most potent components of direct mail. This technique creates a one-to-one connection with the recipient and increases response rates. This can be achieved through a handwritten note, personalized coupon, or a handsomely packaged gift item.
Lead Nurturing
When customers sign up for a newsletter or fill out a contact form, they must be welcomed into the company database and started on a nurturing program. This is a great way to familiarize them with your products and services while building brand loyalty.
Nurturing programs are a great way to keep your potential customer in the sales funnel, even when they don’t show up ready to buy. By delivering hyper-relevant content, using website personalization, social media, paid retargeting, and direct sales outreach, you can keep leads engaged with your business until they are ready to buy. This is key for longer sales cycles and ensuring that your brand is at the top of the prospect’s list when they are ready to convert.
Internal Referrals
One of the most effective ways to find new clients is through referrals, mainly if existing customers provide them. This can be done in several ways, including email, social media, and other online channels. However, face-to-face marketing tactics like networking and community involvement are also essential.
It is essential to provide a clear framework for the referral program to reduce this risk. For example, you should clearly define the qualifications of a potential candidate and reward employees who participate in the program. This can be done by offering a monetary incentive or a tiered points-based system.
